I am so excited to feature Interior Designer and business owner Tara Shaw.
For most she needs no introduction because her excellent reputation proceeds her. Tara is a Designer located in New Orleans and travels all over the world curating Fine European Antiques for clients and her online shop. She doesn’t just collect though - she also designs and produces her own hand-made creations. . We have followed her for many years and just love her work. She is an absolute treasure in the Design community… Talena and I met her in person at a book signing in Little Rock a few years ago and she was just delightful. She has a fabulous online store with curated items from her collection.
7 questions with Tara
1. “You are a very busy lady with all the various aspects of your business…Interior design…traveling …procuring and selling antiques…designing your own products…What is your very favorite thing to do in your business?”
A: I really like the achievement process on design. The feeling once an install is complete that you have changed someones home for the better. Typically that is reflected in how we see the clients and possibly their children react to the new interior/exterior.
Another is the love of the hunt , typically in vintage or antiquing.
2. “Describe your creative process. First, I want to hear what the client is looking for as far as change or vision.”
A: It takes me time to process so we make our first visual presentation and wait for their feedback to see if we heard correctly. I run on feedback so having communication is essential in giving the clients what their hearts desire is.
3. “How do you get un-stuck creatively?”
4. “What kinds of questions do you ask at the beginning of a design project?”
A:Which piece of information is of utmost value? Lifestyle, what the goal is for the client.
5. “Tell us about a project that you would view as your greatest achievement?”
A: We just successfully installed our 1st segment of a 30,000 sq foot property that we have been on 4 years. Tile to towel project. It felt like a milestone. Two weeks before this , we had a final install on a smaller scale where you could see the huge transformation and the effect it had on this families life, so, both were just as rewarding.
We used Tara Shaw’s Iron Venetian Canopy bed in the Gadsden Residence.
6. “What kind of rules, culture or structure do you think need to exist to foster team collaboration?”
A: For my team, it is love of European culture and furnishings whether new or old, we source globally so we all have same vision. .
7. “Lastly, what kind of changes do you see occurring over the next 5 or more years in the interior design world? And how will you adapt?”
A: Technology is the driver. I have been asked to work in Asia, Estonia, Greece and with CAD, you can easily step into that world without purchasing a plane ticket. A site visit is always helpful but Design today is easily done by distance hence our offering : Design by Distance.
If you aren’t familiar with Tara Shaw you should check out her beautiful work. It’s been featured in Milieu Magazine, Western Interiors, Horchow and of course Veranda Magazine.
We want to thank Tara for being our very first “TASTEMAKER” feature. We look forward to sharing more talented designers with you in the future.
It’s your turn, Lets talk!